Writing Emails That Get Results (by Nathalie Lussier)

Writing Emails That Get Results: A Guide by Nathalie Lussier - Email is an essential tool in today's business world. It is a quick and efficient way to communicate with colleagues, clients, and customers. However, with the overwhelming amount of emails we receive on a daily basis, it's crucial to make sure your emails stand out and get results. In this guide, we will explore tips and strategies for writing emails that get results, based on the expertise of Nathalie Lussier, a renowned business coach and email marketing expert.

Nathalie Lussier has helped thousands of entrepreneurs and business owners to improve their email marketing strategies and increase their sales through effective email communication. Her approach is focused on building relationships and providing value to your subscribers, rather than simply selling to them. With her guidance, you can learn how to write emails that are engaging, informative, and ultimately, drive conversions.

Writing Emails That Get Results (by Nathalie Lussier)

Before diving into the specifics of writing effective emails, it's important to understand the purpose of email communication in a business context. Email can be used for a variety of purposes, including:

1. Communicating with colleagues and team members
2. Corresponding with clients and customers
3. Promoting products or services
4. Building relationships with subscribers
5. Sharing valuable information and resources

Knowing the purpose of your email will help you determine the tone, style, and content of your message. It's also important to consider your audience and their expectations. For example, a promotional email to customers may have a different tone and structure than an email to colleagues about a project update.


Now, let's dive into some specific strategies for writing emails that get results.

Subject Lines that Grab Attention

The subject line is the first thing your recipient sees when they receive your email. It's crucial to make it attention-grabbing and relevant to the content of your message. According to Nathalie Lussier, there are several strategies for writing effective subject lines:

1. Keep it short and sweet: Your subject line should be concise and to the point. Avoid using vague or general statements that don't provide any context or information.
2. Use action-oriented language: Use verbs and action words to encourage your recipient to take action. For example, "Don't miss out on this opportunity" or "Claim your spot now".
3. Personalize it: Use the recipient's name or personalize the subject line based on their interests or preferences. This can help increase open rates and engagement.
4. Create a sense of urgency: Use language that creates a sense of urgency and encourages the recipient to act quickly. For example, "Limited time offer" or "Last chance to register".

By following these strategies, you can create subject lines that grab attention and encourage your recipient to open and engage with your email.


Clear and Concise Content

Once your recipient opens your email, it's important to keep their attention and provide value through clear and concise content. According to Nathalie Lussier, there are several key elements of effective email content:

1. Use a conversational tone: Write as if you are having a conversation with your recipient. This can help build a connection and make your message more engaging.
2. Provide value: Your email should provide value to your recipient in some way. This could be through sharing information, offering a solution to a problem, or providing entertainment or inspiration.
3. Keep it brief: Avoid lengthy paragraphs or unnecessary information. Keep your message focused and to the point.
4. Use formatting to enhance readability: Use bullet points, headers, and white space to break up your content and make it easier to read.

By following these guidelines, you can create email content that is clear, concise, and valuable to your recipient.


Call-to-Action that Drives Conversions

Finally, it's important to include a clear call-to-action (CTA) in your email that drives conversions. A CTA is a statement or button that encourages your recipient to take a specific action, such as making a purchase or signing up for a newsletter. According to Nathalie Lussier, there are several strategies for creating effective CTAs:

1. Use action-oriented language: Similar to subject lines, use action-oriented language in your CTA to encourage your recipient to take action. For example, "Shop now" or "Sign up for our newsletter".
2. Make it prominent: Your CTA should be easily visible and stand out in your email. Use contrasting colors or bold text to make it more noticeable.
3. Provide context: Explain why the recipient should take the action you're suggesting. What benefits will they receive? How will it improve their life or solve a problem?
4. Use urgency: Use language that creates a sense of urgency and encourages the recipient to act quickly. For example, "Limited time offer" or "Only a few spots left".

By incorporating these elements into your CTA, you can create a sense of urgency and encourage your recipient to take action, ultimately driving conversions and achieving your desired results.


Testing and Optimization

Finally, it's important to test and optimize your email communication over time to improve your results. Nathalie Lussier suggests testing different elements of your emails, such as subject lines, content, and CTAs, to see what works best for your audience. Some strategies for testing and optimization include:

1. A/B testing: Create two versions of your email with different elements, such as subject lines or CTAs, and send them to a small group of recipients. See which version performs better and use that in your larger email campaign.
2. Analyze your data: Use email marketing software to track open rates, click-through rates, and conversion rates. Use this data to identify areas for improvement and optimize your future emails.
3. Ask for feedback: Ask your subscribers for feedback on your emails. What do they like or dislike? What could be improved? Use this feedback to improve your future email campaigns.

By continuously testing and optimizing your email communication, you can improve your results and ultimately achieve your business goals.


In conclusion, writing emails that get results is a crucial skill in today's business world. By following the tips and strategies provided by Nathalie Lussier, you can create emails that grab attention, provide value, and drive conversions. Remember to consider the purpose of your email, personalize your subject lines, use clear and concise content, create effective CTAs, and continuously test and optimize your email communication over time. With these strategies, you can improve your email marketing and achieve your desired results.